Thames Rockets is one of London’s best-known visitor attractions, offering high-speed sightseeing experiences on the River Thames. I was commissioned to develop the exterior graphics for the company’s new fleet, creating a bold visual identity that captured the energy of the brand while ensuring the vessels stood out against the London skyline.

Alongside the fleet graphics, I designed supporting vehicle livery and marketing materials, including a prospectus supporting the company’s expansion into Dubai. Every element was developed to create a consistent brand experience across physical and promotional touchpoints, extending the identity beyond the boats themselves.

Today, the graphics remain a highly visible part of the London skyline, with the fleet travelling the River Thames past many of the city’s most recognisable landmarks. The project demonstrates how strategic environmental branding can transform a brand into a memorable real-world experience.