RedeConnect is Rede Partners’ flagship thought leadership programme, bringing together leading General Partners and Limited Partners from across the global private markets industry. Over multiple years, I have led the creative direction and digital marketing for the programme, transforming it into a fully integrated brand experience that strengthens Rede’s market position and creates meaningful opportunities for clients and industry leaders to connect.

As Head of Creative & Digital Marketing, I led every aspect of the programme’s creative strategy and execution, including the event identity, website and registration journey, webinar production, presentation design, email campaigns, social media, animation, post-event content and the accompanying RedeConnect Insights Report. Rather than treating each webinar as a standalone event, I created a connected campaign that delivered a seamless experience before, during and after every session.

This long-term approach has enabled RedeConnect to grow in both scale and impact each year, culminating in RedeConnect 2026, the programme’s largest and most successful edition to date. Across seven webinars, the campaign attracted 1,139 registrations, featured 32 GP speakers, welcomed representatives from 265 LP organisations, generated 1,069 LP seats and facilitated 89 one-to-one meetings. By combining strategic branding, engaging content and a seamless digital experience, RedeConnect has become one of Rede’s defining thought leadership platforms, strengthening client relationships and reinforcing the firm’s position within the global private markets industry.