ROLES

HEAD OF CREATIVE AND DIGITAL MARKETING
Rede Partners

November 2021 – present  | London

• Own brand, marketing and digital for a global private equity advisory firm, covering positioning, visual identity and go-to-market across 50+ global clients

• Sell creative services directly to private equity managing partners and founders, running the function as an in-house agency that generates its own revenue, while owning marketing budgets and resource planning

• Partner with senior leadership and client teams on positioning, pitches and executive communications, taking creative from a limited production service to a function used firm-wide

• Lead four in-house designers supported by six freelance designers and a proofreader, and established the firm's marketing apprenticeship programme

• Set brand governance, visual standards, template systems and AI-enabled workflows that keep a global business consistent without slowing it down

• Deliver owned media and event branding, including RedeCast, a 2026 Financial Promoter Awards finalist, RedeConnect and SuperReturn Berlin, produced in-house

CREATIVE MANAGER
Paragon Customer Communications

September 2018 – November 2021  | London

• Led creative for two financial services accounts worth £10m+, owning visual identity, brand standards and quality across multiple sites

• Built and led an eight-person multidisciplinary team across UK, US and offshore resource, raising capability and consistency of output

• Senior creative partner to client stakeholders, holding brand quality against commercial and delivery pressure

GRAPHIC DESIGN MANAGER
Deloitte(Pursuit Centre of Excellence)

February 2013 – December 2017  |  US/UK/Europe  |  January 2018 – March 2018  |  Germany and Switzerland contractor

• Led creative direction for Deloitte’s global pursuit function, supporting consulting bids from $20m to $500m across multiple sectors

• Travelled across the US, UK and Europe to work directly with Partners and bid teams, structuring and communicating complex propositions under tight deadlines

• Played a key role in Deloitte’s global rebrand, contributing to identity development and rollout across regions

SENIOR MARKETING DESIGNER
American Health Information Management Association

September 2011 – February 2013  |  Chicago 

• Delivered brand, campaigns and events for a national association serving 70,000+ members, improving consistency across digital, print and educational content

SELECTED CONSULTING & FREELANCE LEADERSHIP

FREELANCE CREATIVE AND BRAND CONSULTANT
Nicholas Creative Ltd
Decision Counsel  |  Calix  |  JLL  |  Oracle  |  Orpen Design  |  Moelis & Company  |  Roland Berger  |  S&P Global  |  Thames Rockets  |  and more

Started 2010 | Global  

• Provide senior brand and creative leadership to clients across finance, professional services, healthcare and technology

• Lead brand strategy, identity systems, presentation frameworks and digital platforms, translating complex business requirements into clear communications