ROLES

CREATIVE DIRECTOR AND DIGITAL MARKETING LEAD
Rede Partners

November 2021 - present  | London 

• Leader of firm-wide brand and marketing strategy, shaping positioning, visual identity, and go-to-market across the business

• Built and scaled an in-house creative and marketing function supporting 50+ global clients and contributing £100K+ in annual revenue to the firm 

• Owned marketing budgets, resource planning, and vendor strategy, balancing cost efficiency with brand quality 

• Led firm-wide rebrand (2023) and digital marketing overhaul (2025); transitioned digital brand ownership in-house, delivering £200K annual cost savings

CREATIVE MANAGER
Paragon Customer Communications

September 2018 - November 2021  | London

• Led creative direction for a major client account, owning visual identity, standards, and day-to-day brand quality across primary and satellite sites

• Acted as the senior creative partner to client stakeholders, balancing commercial priorities with consistent, high-quality brand delivery

• Built, developed, and managed a multidisciplinary creative team, establishing clearer ways of working and raising confidence, consistency, and output

GRAPHIC DESIGN MANAGER
Deloitte (Global Pursuit Center)

U.S./U.K./Europe | February 2013–December 2017
Germany, Switzerland contractor | January 2018–March 2018 

• Led art direction and creative strategy for Deloitte’s global pursuit function, supporting high-value bids and executive-level presentations

• Delivered creative leadership on high-value consulting pursuits ranging from $20M–$500M across multiple sectors

• Played a key role in Deloitte’s global rebrand, contributing to identity development and rollout across regions

SENIOR MARKETING DESIGNER
American Health Information Management Association

September 2011 - February 2013  | Chicago

• Supported brand and marketing communications for a national professional association serving 70,000+ members

• Led creative development across digital, print, and educational materials, helping translate strategy into clear brand outputs

• Contributed to national campaigns and annual events, improving brand consistency and member engagement 

SELECTED CONSULTING & FREELANCE LEADERSHIP

Freelance Creative and Brand Consultant
Decision Counsel  |  Calix  |  JLL  |  Oracle  |  Orpen Design  |  Moelis & Company  |  Roland Berger  |  S&P Global  |  Thames Rockets  |  and more

Global  |  2010–Present

• Provide senior creative and marketing leadership to media, finance, healthcare, and technology clients

• Lead brand strategy, digital platforms, campaigns, and content across digital channels

• Support audiences of 100,000+ across established brands and emerging sectors including AI and data analytics

• Led end-to-end core creative deliverables, including brand identities, visual systems, design templates, and presentation frameworks, translating strategy into high-quality execution