RedeCast transformed Rede Partners from a participant in industry conversations into the creator of them. I developed and launched the firm’s first podcast from concept to distribution, creating the brand identity, digital experience, marketing campaign and content ecosystem entirely in house.

Designed for a senior global private markets audience, each episode featured candid conversations with founders and leaders from global private markets firms. Rather than producing a podcast in isolation, I built a scalable owned media platform spanning video, audio, social media and digital content, extending the value of every interview across multiple channels.

Within its first four episodes, RedeCast generated more than 2,000 streams and downloads to a targeted senior private markets audience, LinkedIn campaigns achieved over 4,000 impressions and more than 600 clicks, and the series established a growing waitlist of senior industry leaders wanting to appear as guests. The project has since been submitted for both Brand Initiative of the Year and Content Campaign of the Year at the Financial Promoter Awards.