Rede Partners needed a more consistent and intentional approach to marketing as the firm continued to grow globally. I led a full overhaul of the firm’s marketing presence, redefining the visual look and feel, refining the tone of voice, and rebuilding how content was created and delivered across digital and branded channels. This included establishing clear creative direction across social media, digital campaigns, presentations, events, and ongoing communications. I now oversee all branded and marketing content across the firm, ensuring everything aligns with the brand and supports broader commercial goals. The result has been a more confident, cohesive, and effective marketing presence that better reflects the firm’s position and supports continued growth.