Rede Partners hosts and sponsors events across the global private markets industry, creating opportunities to connect with clients, partners and investors. As Head of Creative & Digital Marketing, I led the creative direction for the firm’s global events, developing cohesive brand experiences across conferences, client events and the launch of Rede’s 15-year anniversary identity.

From event identities and exhibition graphics to presentations, signage, digital displays and branded environments, I was responsible for delivering a consistent experience across every touchpoint. The 15-year anniversary campaign became a flexible identity that extended beyond a single celebration, supporting flagship events in Berlin, Hong Kong and New York, including Rede’s first Asia Annual GP & LP Event.

Featured here is SuperReturn Berlin, Rede’s largest event to date, where I led the creative branding for an event attended by more than 700 private markets professionals. Together, these projects demonstrate how strategic event branding can strengthen engagement, create memorable experiences and bring a brand to life across global audiences.