Rede needed its brand to better reflect its ambition and maturity as the business evolved. I led a full overhaul of the visual identity and design system, redefining how the brand looks and feels while also building out and scaling the creative function to support it properly. Alongside this, I have led the creative direction for Rede’s flagship programmes, including the annual RedeConnect conference and firm-wide events, creating cohesive experiences across digital, physical and experiential touchpoints. The refreshed identity and programmes are now embedded across the organisation, giving Rede a more confident and distinctive presence in the market.