Deloitte Digital partnered with Nestlé to support a large scale digital transformation initiative focused on improving how the brand engaged with customers across digital platforms. I led creative direction and digital design across key parts of the programme, helping define the visual approach and ensuring consistency across web, campaign, and marketing experiences. This included developing design systems, creating digital marketing assets, and working closely with stakeholders across both organisations to align creative with broader strategic goals. The work helped modernise Nestlé’s digital presence and established a more consistent and scalable foundation for future digital and marketing initiatives.